/* Páginas de servicio: minimalistas, con movimiento sobrio */
.svc { --ease: cubic-bezier(.2,.7,.2,1); }
.svc-progress { position: fixed; left: 0; right: 0; top: 0; height: 2px; z-index: 120; pointer-events: none; }
.svc-progress span { display: block; height: 100%; background: var(--accent); transform-origin: left; transform: scaleX(0); }

/* Hero */
.svc-hero { padding: clamp(40px, 6vw, 80px) 0 clamp(36px, 5vw, 64px); }
.svc-hero .crumbs { font-size: .8125rem; text-transform: uppercase; letter-spacing: .06em; margin-bottom: clamp(28px, 4vw, 56px); }
.svc-eyebrow { display: inline-flex; align-items: center; gap: 10px; font-size: .75rem; font-weight: 600; text-transform: uppercase; letter-spacing: .16em; color: var(--muted); margin-bottom: 22px; }
.svc-eyebrow::before { content: ""; width: 36px; height: 1px; background: var(--accent); }
.svc-h1 { font-size: clamp(2.5rem, 6.6vw, 5.4rem); font-weight: 300; letter-spacing: -0.045em; line-height: 1.02; max-width: 17em; color: var(--ink); }
.svc-hero-foot { display: grid; gap: 28px; margin-top: clamp(28px, 4vw, 48px); }
.svc-lead { font-size: clamp(1.05rem, 1.5vw, 1.25rem); line-height: 1.6; color: #3b3b3b; max-width: 46em; }
.svc-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.svc-tag { margin-top: clamp(32px, 5vw, 64px); font-size: .8125rem; text-transform: uppercase; letter-spacing: .18em; color: var(--muted); }
@media (min-width: 960px) { .svc-hero-foot { grid-template-columns: minmax(0, 1.3fr) auto; align-items: end; gap: 64px; } }

/* Selector de líneas */
.svc-switch { border-block: 1px solid var(--line); background: var(--white); position: sticky; top: var(--header-h); z-index: 40; }
.svc-switch ul { display: flex; overflow-x: auto; scrollbar-width: none; }
.svc-switch ul::-webkit-scrollbar { display: none; }
.svc-switch li { flex: 1 0 auto; }
.svc-switch a { display: flex; align-items: center; justify-content: center; gap: 12px; padding: 18px 20px; font-size: .92rem; font-weight: 500; text-decoration: none; color: var(--muted); white-space: nowrap; position: relative; transition: color .25s; }
.svc-switch a span { font-size: .72rem; letter-spacing: .1em; color: #a5a5a5; }
.svc-switch a::after { content: ""; position: absolute; left: 20px; right: 20px; bottom: -1px; height: 2px; background: var(--accent); transform: scaleX(0); transition: transform .35s var(--ease); }
.svc-switch a:hover, .svc-switch a.is-current { color: var(--ink); }
.svc-switch a.is-current::after, .svc-switch a:hover::after { transform: scaleX(1); }
.svc-switch a.is-current span { color: var(--accent); }

/* Áreas */
.svc-areas { padding: clamp(24px, 4vw, 56px) 0; }
.svc-area { display: grid; gap: 20px; padding: clamp(36px, 5vw, 72px) 0; border-bottom: 1px solid var(--line); }
.svc-area:last-child { border-bottom: 0; }
.svc-area-head { display: grid; gap: 14px; align-content: start; }
.svc-n { font-size: .8rem; letter-spacing: .14em; color: var(--accent); font-weight: 600; }
.svc-area h2 { font-size: clamp(1.7rem, 3.2vw, 2.6rem); font-weight: 400; letter-spacing: -0.035em; line-height: 1.1; }
.svc-area-body p { font-size: 1.0625rem; line-height: 1.7; color: #3b3b3b; max-width: 40em; }
.svc-list { margin-top: 26px; display: grid; gap: 0; max-width: 44em; }
.svc-list li { position: relative; padding: 14px 0 14px 34px; border-top: 1px solid var(--line); font-size: 1rem; color: var(--ink); }
.svc-list li:last-child { border-bottom: 1px solid var(--line); }
.svc-list li::before { content: ""; position: absolute; left: 0; top: 50%; width: 18px; height: 1px; background: var(--accent); transform: scaleX(1); transform-origin: left; transition: width .35s var(--ease); }
.svc-list li:hover::before { width: 26px; }
@media (min-width: 900px) {
  .svc-area { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(40px, 7vw, 120px); }
  .svc-area-head { position: sticky; top: calc(var(--header-h) + 80px); align-self: start; }
}

/* Galería */
.svc-gallery { padding: clamp(40px, 6vw, 88px) 0; background: var(--white); border-radius: var(--radius-lg, 36px); margin-inline: clamp(8px, 1.6vw, 20px); }
.svc-gal-head { display: grid; gap: 10px; margin-bottom: clamp(28px, 4vw, 48px); max-width: 42em; }
.svc-gal-head h2 { font-size: clamp(1.8rem, 3.6vw, 2.8rem); font-weight: 400; letter-spacing: -0.035em; line-height: 1.1; }
.svc-gal-head p { color: var(--muted); font-size: 1.05rem; }
.svc-grid { column-count: 2; column-gap: clamp(10px, 1.6vw, 18px); }
.svc-ph { position: relative; overflow: hidden; background: var(--line); break-inside: avoid; margin-bottom: clamp(10px, 1.6vw, 18px); }
.svc-ph button { display: block; width: 100%; padding: 0; border: 0; background: none; cursor: zoom-in; overflow: hidden; }
.svc-ph img { width: 100%; height: auto; display: block; transition: transform .9s var(--ease), filter .5s ease; }
.svc-ph:hover img, .svc-ph button:focus-visible img { transform: scale(1.045); filter: saturate(1.06); }
.svc-ph button:focus-visible { outline: 2px solid var(--accent); outline-offset: -2px; }
.svc-ph::after { content: ""; position: absolute; inset: 0; box-shadow: inset 0 0 0 1px rgba(38,38,38,.06); pointer-events: none; }
@media (min-width: 900px) { .svc-grid { column-count: 3; } }

/* Proceso */
.svc-process { padding: clamp(56px, 8vw, 110px) 0 clamp(24px, 4vw, 48px); }
.svc-sec-title { font-size: clamp(1.8rem, 3.6vw, 2.8rem); font-weight: 400; letter-spacing: -0.035em; line-height: 1.1; margin-bottom: clamp(24px, 4vw, 48px); }
.svc-steps { display: grid; gap: 0; counter-reset: s; }
.svc-steps li { padding: 26px 0; border-top: 1px solid var(--line); display: grid; gap: 8px; }
.svc-step-n { font-size: .78rem; letter-spacing: .14em; color: var(--accent); font-weight: 600; }
.svc-steps h3 { font-size: 1.25rem; font-weight: 500; letter-spacing: -0.02em; }
.svc-steps p { color: var(--muted); max-width: 30em; }
@media (min-width: 900px) { .svc-steps { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px; } .svc-steps li { padding-top: 28px; } }

/* Relacionados + CTA */
.svc-related { padding: clamp(32px, 5vw, 72px) 0; }
.svc-cta { padding: clamp(24px, 4vw, 56px) 0 clamp(56px, 8vw, 110px); }
.svc-cta-in { display: grid; gap: 24px; align-items: center; padding: clamp(28px, 5vw, 56px); border-radius: 32px; background: var(--ink); color: #fff; }
.svc-cta-in h2 { font-size: clamp(1.6rem, 3vw, 2.4rem); font-weight: 400; letter-spacing: -0.035em; line-height: 1.1; color: #fff; }
.svc-cta-in p { color: rgba(255,255,255,.72); margin-top: 10px; max-width: 34em; }
@media (min-width: 800px) { .svc-cta-in { grid-template-columns: 1fr auto; gap: 48px; } }

/* Movimiento (solo si hay JS y el visitante no pidió menos movimiento) */
.svc-js .svc-h1 .w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: .12em; margin-bottom: -.12em; }
.svc-js .svc-h1 .wi { display: inline-block; transform: translate3d(0, 112%, 0); transition: transform .95s var(--ease); transition-delay: calc(var(--i, 0) * 55ms + 120ms); }
.svc-js .svc-h1.is-in .wi { transform: none; }
.svc-js [data-rv] { opacity: 0; transform: translate3d(0, 26px, 0); transition: opacity .8s ease, transform .9s var(--ease); transition-delay: calc(var(--i, 0) * 70ms); }
.svc-js [data-rv].is-in { opacity: 1; transform: none; }
.svc-js .svc-ph[data-rv] { transform: translate3d(0, 38px, 0) scale(.98); }
.svc-js .svc-ph[data-rv].is-in { transform: none; }
.svc-js .svc-list li { opacity: 0; transform: translate3d(-12px, 0, 0); transition: opacity .6s ease, transform .7s var(--ease); transition-delay: calc(var(--j, 0) * 90ms + 250ms); }
.svc-js .is-in .svc-list li { opacity: 1; transform: none; }
.svc-js .svc-list li::before { width: 0; }
.svc-js .is-in .svc-list li::before { width: 18px; transition-delay: calc(var(--j, 0) * 90ms + 450ms); }
.svc-js .is-in .svc-list li:hover::before { width: 26px; transition-delay: 0s; }
.svc-actions .btn, .svc-cta-in .btn { will-change: transform; }

/* Lightbox */
.lb { position: fixed; inset: 0; z-index: 200; background: rgba(20,20,20,.92); display: grid; place-items: center; padding: 56px 16px; }
.lb[hidden] { display: none; }
.lb-img { max-width: min(1200px, 100%); max-height: 100%; object-fit: contain; display: block; animation: lbIn .35s var(--ease); }
@keyframes lbIn { from { opacity: 0; transform: scale(.97); } to { opacity: 1; transform: none; } }
.lb button { position: absolute; width: 46px; height: 46px; border-radius: 50%; border: 1px solid rgba(255,255,255,.3); background: rgba(255,255,255,.08); color: #fff; font-size: 22px; line-height: 1; cursor: pointer; transition: background .2s; }
.lb button:hover { background: rgba(255,255,255,.2); }
.lb-x { top: 14px; right: 14px; }
.lb-prev { left: 12px; top: 50%; transform: translateY(-50%); }
.lb-next { right: 12px; top: 50%; transform: translateY(-50%); }
.lb button:focus-visible { outline: 2px solid #fff; outline-offset: 2px; }

@media (prefers-reduced-motion: reduce) {
  .svc-js .svc-h1 .wi, .svc-js [data-rv], .svc-js .svc-list li { transition: none; transform: none; opacity: 1; }
  .svc-ph img { transition: none; transform: none; }
}

/* Nuestra experiencia */
.exp-cta { margin-top: 28px; }
.exp-points-list li { display: grid; gap: 2px; }
.exp-points-list strong { font-weight: 500; font-size: 1.05rem; letter-spacing: -0.01em; }
.exp-points-list span { color: var(--muted); font-size: .96rem; }
.svc-js .exp-points-list li { padding-left: 34px; }

.exp-video-in { display: grid; gap: clamp(24px, 4vw, 56px); align-items: center; }
.exp-video-copy h2 { font-size: clamp(1.8rem, 3.6vw, 2.8rem); font-weight: 400; letter-spacing: -0.035em; line-height: 1.1; margin-bottom: 14px; }
.exp-video-copy p { color: #3b3b3b; font-size: 1.0625rem; line-height: 1.7; max-width: 30em; }
.exp-video-frame { position: relative; aspect-ratio: 16 / 9; background: #111; overflow: hidden; border-radius: 0; }
.exp-video-frame video, .exp-video-frame iframe, .exp-video-frame .yt { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; }
.yt-play { position: absolute; inset: 0; display: block; }
.yt-play img { width: 100%; height: 100%; object-fit: cover; transition: transform .9s var(--ease, ease), opacity .3s; opacity: .92; }
.yt-play:hover img { transform: scale(1.04); opacity: 1; }
.yt-btn { position: absolute; left: 50%; top: 50%; width: 76px; height: 76px; margin: -38px 0 0 -38px; border-radius: 50%; background: var(--accent); color: #fff; display: grid; place-items: center; box-shadow: 0 10px 30px rgba(0,0,0,.35); transition: transform .3s var(--ease, ease); }
.yt-btn svg { margin-left: 4px; }
.yt-play:hover .yt-btn, .yt-play:focus-visible .yt-btn { transform: scale(1.08); }
.yt-play:focus-visible { outline: 3px solid var(--accent); outline-offset: -3px; }
@media (min-width: 900px) { .exp-video-in { grid-template-columns: minmax(0, .8fr) minmax(0, 1.4fr); gap: clamp(40px, 6vw, 96px); } }

/* Plataformas de pauta (Marketing Digital) */
.svc-platforms { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }
.svc-platforms li { display: flex; align-items: center; gap: 14px; padding: 14px 24px 14px 16px; border: 1px solid var(--line); border-radius: 18px; background: var(--white); font-weight: 500; letter-spacing: -0.01em; transition: transform .3s var(--ease, ease), box-shadow .3s ease; }
.svc-platforms li:hover { transform: translateY(-3px); box-shadow: 0 14px 28px -14px rgba(38,38,38,.25); }
.svc-platforms img { width: 40px; height: 40px; }

/* Pasos de «Nuestra experiencia» */
.exp-steps-sec { padding: clamp(8px, 2vw, 24px) 0 clamp(24px, 4vw, 56px); }
.exp-steps { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 20px; }
.exp-steps li { padding-top: 20px; border-top: 1px solid var(--line); display: grid; gap: 8px; align-content: start; position: relative; }
.exp-steps li::before { content: ""; position: absolute; left: 0; top: -1px; width: 28px; height: 2px; background: var(--accent); transition: width .5s var(--ease); }
.exp-steps li:hover::before { width: 64px; }
.es-top { display: flex; align-items: center; justify-content: space-between; }
.es-n { font-size: .78rem; letter-spacing: .14em; font-weight: 600; color: var(--accent); }
.es-ico { color: var(--ink); opacity: .75; }
.exp-steps h3 { font-size: 1.1rem; font-weight: 500; letter-spacing: -0.02em; }
.exp-steps p { color: var(--muted); font-size: .92rem; line-height: 1.55; }
@media (min-width: 700px) { .exp-steps { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .exp-steps { grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 28px 24px; } }


/* =====================================================================
   RITMO VERTICAL (páginas de servicio y experiencia) — usa --s1…--s4
   ===================================================================== */
.svc-hero { padding: clamp(36px, 5vw, 72px) 0 clamp(28px, 4vw, 52px); }
.svc-hero .crumbs { margin-bottom: clamp(20px, 3vw, 40px); }
.svc-eyebrow { margin-bottom: var(--s1); }
.svc-hero-foot { margin-top: var(--s2); gap: var(--s2); }
.svc-tag { margin-top: var(--s2); }
.svc-areas { padding: clamp(8px, 1.4vw, 20px) 0; }
.svc-area { padding: clamp(28px, 3.6vw, 52px) 0; }
.svc-gallery { padding: var(--s3) 0 var(--s4); margin-top: clamp(16px, 2.4vw, 32px); }
.svc-gal-head { margin-bottom: var(--s2); }
.svc-sec-title { margin-bottom: var(--s2); }
.svc-process { padding: calc(var(--s4) * .8) 0 clamp(8px, 1.6vw, 24px); }
.svc-related { padding: var(--s3) 0; }
.svc-cta { padding: clamp(16px, 2.4vw, 32px) 0 var(--s4); }

/* Nuestra experiencia */
.exp .svc-hero { padding-bottom: clamp(32px, 4vw, 56px); }
.exp .exp-steps-sec { padding: 0 0 var(--s2); }
.exp .exp-steps-sec .svc-sec-title { margin-bottom: var(--s2); }
.exp .svc-cta { padding: 0 0 clamp(8px, 1.4vw, 20px); }
.exp .svc-areas { padding: 0; }
.exp .exp-video { padding: var(--s3) 0; margin-top: clamp(16px, 2.4vw, 32px); }
.exp { padding-bottom: clamp(8px, 2vw, 24px); }